Overview

Diploma in Business Music Industry (DBMI) KPT/JPT (R2/340/4/0539)(A6012) 11/20

Program Overview

The music and entertainment industry is witnessing strong growth spells with the rise of music streaming services, digital marketing and live concerts. Navigating in this tough and unyielding industry requires know-how and specific skills.

This 2-year fulltime program teaches the principles of marketing, financial accounting, economics, statistics and data management, e-commerce, entrepreneurship and management, alongside music business concentrates such as record label operations, music publishing, entertainment law and artist & event management.

Students will engage in a semester-long internship in the final year to gain real world professional work experience.

Benefits

  • Hands-on engagement in the College’s RM40 million state of the art facilities
  • Learn from faculty who are also industry professionals
  • Network with music industry professionals in exclusive workshops and events
  • Opt for a degree top-up program at the University of Hertfordshire (U. K.)
  • Guaranteed job placement in the Top 20 music companies in Kuala Lumpur

Entry Requirements

  • Minimum SPM certification (requisite pass in Bahasa Melayu and History) or other high school completion equivalent, with minimum 3 credits

Modules

The College operates on a 2.5 semesters a year and the modules are distributed in each semester according to credit weighting and study load.

Year 1

AP010 – Introduction to Audio Production
In this course, students will learn about professional, project and home studio environments and typical production workflows. Students will also learn about the different job scopes and job functions performed by workers in the audio production industry through readings and observations in field trips. The course also provides hands-on application of Digital Audio Workstations.

FP101 – Fundamentals of Music Theory
This course teaches the fundamentals of music theory with emphasis on the application of form, melody, harmony and rhythm in contemporary popular music. Students will learn to read and write scales, construct triads and seventh chords, identify intervals, and recognize common musical terms and signs. Students will also study bass line motion, chord function, groove, melody-harmony relationship, and notation for the rhythm section to create original compositions.

GE001 – Preparatory English for College
This module teaches students the fundamentals of English language and covers core aspects of grammar, vocabulary, reading, writing, listening and speaking.

HM010 – Survey of Pop Music
This course conducts a survey of popular music from the birth of the Blues to present day popular music. Students explore the styles, compositions and artists along with the socio-cultural aspects that contributed to the development of pop music across the decades.

MB101 – Introduction to Music Business
This module provides students with a comprehensive survey/overview of the music industry. Students shall explore the various types of businesses that are closely related to and/or are involved in music making, publishing, recording, retailing, promotions, distribution and management.

MB111 – Principles of Economics
This course introduces students to the study of economics. Students evaluate microeconomic analysis of consumers, businesses, and policy choices related to the goods and services markets. Students will discuss the role of government regulation and its effects to the economy.

MB112 – Business Communications
This course teaches the use of positive and persuasive written and oral communication to establish favorable internal and external environments in business practice. Students will learn to create routine business communication material such as emails, memos, business letters, proposals, presentations, etc. Students will also learn to plan and conduct meetings, with actionable outputs.

MB200 – Principles of Marketing
This course introduces students to fundamental marketing principles and their practical applications. Students learn the elements of the 4Ps of marketing mix (product, pricing, promotion and distribution) along with the 3Cs of marketing analysis (customer analysis, company analysis and competitor analysis). Students will develop problem solving skills and decision-making abilities by learning how to leverage marketing strategies to inform marketing planning.

MB201 – Principles of Financial Accounting
This course introduces students to the principles and uses of financial accounting information in business decision-making. Students learn the theory of debits and credits, accounting cycles, receivables and payables, etc., towards the preparation, analysis and interpretation of financial statements.

MB202 – Record Company Operations
This course introduces students to the core business practices of record labels. Students will explore the evolution of the roles and functions of record companies, and discuss on emerging trends and forecast of record labels in the future.

MB203 – Legal Aspects of the Music Industry
This course introduces copyright law and its application to the protection of creative works. This module primarily evaluates the various agreements and contractual relationships between artists (bands) and music publishers, record labels, artist managers, producers, concert promoters, and booking agents. Students will review dispute resolution options to understand the application of legal aspects in the music industry.

MB212 – Music Publishing
This module emphasizes on the study of administrative and marketing aspects of music publishing. Students explore how music publishers acquire the rights to music copyrights and how they protect music copyrights from exploitation through licensing, and how composers/lyricists get paid. Students also learn how to get their music/songs published and how to negotiate publishing contracts.

MT106 – Computer Applications in Business
This course introduces the application of computer technologies and software applications in business operations. Students will familiarize themselves with desktop and mobile ecosystems, internet and communication technologies, and the application of office tools such as word processors, spreadsheets, and presentation software. Students will also learn to use web and social media tools to create online content.

Year 2

GE013 – Academic Writing in English
This module introduces academic writing, and presentation skills in the English language to develop students’ ability to draw inferences, synthesize primary and secondary sources, and to articulate personal responses and opinions in class discussions and writing assessments (critical thinking, argumentative writing). Students will learn the conventions, and appropriate use of syntax, grammar, spelling, punctuation and vocabulary, along with the format and structure of document design (margins, paragraphing, page numbers, referencing).

LN115 – Malaysian Studies 2
This course describes Malaysian citizen’s vision to face the challenges to achieve success and be able to appreciate the role of Malaysia plays at the international level. This course provides an appreciation of the history and politics, the constitution of Malaysia, community and solidarity, development and other issues of national concern.

LN116 – Malay Language Communications 1
This module aims to enable students to communicate in Malay language correctly and effectively in a variety of formal and informal situations using interactive activities to enhance communication skills, in particular, verbal and listening skills.

LN311 – Morals and Ethics in Society
This course introduces students to the goal(s) of developing a society that is morally upright and caring. Furthermore, students will learn and understand how to differentiate right and wrong from the moral, ethics and value perspectives.

LN411 – Community Music Service
In this module, students will learn the principles and values of community service. They will be assigned to work in groups to complete a 40-hour community service project related to music. Students will work together to promote music appreciation, education, and music making to an identified segment of society. Through the practical engagements in the project, students will develop soft skills such as communication, interpersonal, problem solving, presentation, and leadership skills.

MB211 – Principles of Management
This module prepares students for leadership positions in 21st century companies through learning how leaders successfully manage competitive companies in the 21st century. Students will understand the interactive nature of strategy, organizational design, and leadership. By demonstrating the inter-connectivity among the three key pillars of management, students will see how decisions impact strategic choices, organizational alignment, and leadership approaches, ultimately leading to the overall performance of the company.

MB213 – Statistics and Data Management
This module provides an introduction to the basic concepts, terminology, and procedures of descriptive and inferential statistics and teaches how to look at data statistically, how to select an appropriate statistical procedure, and how to perform and understand the meaning of statistical calculations, including hypothesis testing, correlation and regression, and contingency tables. The module also emphasizes on the concepts, principles, issues, and techniques for managing data resources, managing the design and development of database systems, including data models, concurrent processing, data distribution, database administration, and communication towards business decision making.

MB214 – Project Management
This module presents students with an opportunity to create a project within the music business context. Students will design and agree a program of learning activity with the module faculty (learner contract) that commensurate with at least two of the Year 2 learner outcomes. This contract must also define the nature of the project, its assessment requirement and criteria.

MB 301 – Artist and Event Management
This module teaches the practices of managing artists and events. Students will learn the scope and function of the artist manager in launching and developing successful careers for artists’, and develop skills to manage concerts and events.

MB302 – Entrepreneurship
This module emphasizes on the elements and strategies for starting and maintaining a business. Students explore important factors relating to financial, legal, economic, marketing, decision-making, human resource management, and operations management with respect to self- employment or running a freelance career in the music business.

MB303 – E-Commerce
Students will explore current electronic-commerce business models (both B2B & B2C) and consider technological issues associated with constructing an e-commerce web site as well as explore the skills of marketing, promotion, customer service, user interaction, purchasing methods, secure online transaction, payment gateways, inventory control, shipping information, site testing and evaluation.

MB316 – Internship
The course provides students with an understanding of the career patterns of music business professionals within the changing environment of professional music, and prepares them for finding employment opportunities (job searches, resumes, cover letters, portfolios, etc.) The course also provides students the opportunity to propose and to complete a 120-hour work placement at an approved external internship site to gain real-world experience in their chosen career.

MB318 – Graduation Portfolio
Students will independently plan and produce a portfolio of works related to their career interest that builds on key knowledge and skills acquired during the course of study.

Career

Students can either continue studies for a bachelor’s degree or choose career options from the following:

  • Music Business Owner/Manager
  • Artist Manager
  • Music Agent
  • Concert Manager/Promoter
  • Tour Coordinator
  • Record Label Executive
  • Music Educator

Fees & Funding

Contact us to receive the current tuition fees information

Phone: +603 4023 6000
E-mail: admissions@icom.edu.my

Financial Aid

The following financial aid avenues are available to Malaysians:

National Higher Education Fund (PTPTN)

The National Higher Education Fund (PTPTN) is available to citizens under the age of 45 years old. This is a government student loan, which will be disbursed to successful applicants twice a year in April and November, respectively. PTPTN will disburse the tuition fee payment to the College on your behalf, on condition that you achieve a minimum CGPA of 2.00/4.00 in each semester. This student load will convert to a government tuition scholarship in the event you graduate with First Class Honours.

EPF Withdrawal

The withdrawal scheme allows parents to withdraw from their account II of the EPF Fund to pay tuition fees.

How to Apply

Click on the Apply Now button to start your online application. You will be asked to register with a valid email address and password at the onset. You may pause your application and resume later without losing any previously completed details within a 60-day period.

Application Deadlines

January 2018 Semester
International Students: 27th October 2017
Domestic Students: 8th December 2017

May 2018 Semester
International Students: 23rd February 2018
Domestic Students: 6th April 2018

September 2018 Semester (Short)
International Students: 22nd June 2018
Domestic Students: 3rd August 2018

Apply Now

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