Overview

Diploma in Business Music Industry (DBMI) KPT/JPT (R2/340/4/0539)(A6012) 11/20

Program Overview

The music and entertainment industry is witnessing strong growth spells with the rise of music streaming services and music online downloads. Navigating in this tough and unyielding industry requires know-how and specific skills.

This program is the answer to musicians and music enthusiasts alike who wish to work in the professional music and entertainment industries. Building on the College’s connection with the music industry, this program has music business practitioners actually teaching the core modules. The full time program is highly career-centric and prepares you for a rewarding music business career.

music business managementIn the general business studies, you will learn the basic principles of marketing, financial accounting economics and management and apply the knowledge of these in practical coursework across the duration of the program. You will develop skills to use the 4Ps of marketing in developing, positioning and promoting your music product. Creating accurate cash flows and profit & loss statements are the backbone of ethical financial practices and you will develop these when showing return of investment for your projects.

You will also study statistics and data management, entrepreneurship and e-commerce to develop skills to output statistics, plan your own business enterprise and conduct an effective online online business model.

In the music business core, you will explore a range of music business practices and environments and visit record labels, music publishing houses, copyright law firms, event management companies and music retail outlets to experience the vibrancy of the entertainment industry as a whole. You will train under artist and event manager to develop management skills to lead and manage artists, album launches, concert tours and the like. You will study entertainment law that governs both the traditional and digital realms. From copyright protection and music publishing to digital rights management and royalty payment, you will investigate the various legal aspects applicable to protection and promotion of commercial works. You will evaluate contractual agreements and write a few in your coursework assessments.

You will engage in a semester-long work placement in your final semester to gain real world professional work experience in any one area of the music business. Also, you will develop a large portfolio of works to demonstrate your level of graduateness in this program. This portfolio of works may serve as your personal calling card to present to future employers.

In the liberal arts component you will develop English language skills through writing, comprehension and speaking, and will investigate academic writing norms to hone your skills towards writing term papers. You will survey popular music from the birth of the Blues to present day popular music, exploring the artists and compositions against the socio-cultural environment that contributed to the development of pop music across the decades. You will also take requisite courses such as Moral and Ethics, Malaysian Studies and engage in a semester-long community music service program. International students will take a basic Malay Language Communications course as part of your graduation requirement.

If you have prior knowledge of these courses you need to inform our admissions counselors at the point of your application to the program. All students will attend an entrance placement examination for English and music theory and those who score a minimum grade of B (83%) in these tests would be given credit exemptions from taking these courses at ICOM. In replacement of the exempted credits, you will be required to take elective courses such as Fundamentals of Audio Systems, Live Sound, Music Performance Lab, Acoustics for Musicians, Private Instruction and/or Electronics and Computer Systems.

Why Choose This Program
The 2-year diploma in music business is the only program available in Malaysia, specially tailored to produce human capital for the professional music industry.

  • You will have hands-on experience using the College’s RM40 million state of the art facilities
  • You will learn from a team of qualified and experienced faculty
  • You will engage directly and frequently with music industry professionals in closed-door master classes, workshops, interviews and filed visits
  • You will have professional work experience while studying on the program and have opportunities to expand your network with industry professionals
  • The tuition fees are affordable compared to other music business programs outside Malaysia
  • You will be able to do a 1-year top up degree at the University of Hertfordshire upon completion of the diploma
  • You will be able to secure jobs in both private and government sectors

University of Hertfordshire

Entry Requirements

  • Minimum SPM certification (requisite pass in Bahasa Melayu and History) or other high school completion equivalent, with minimum 3 credits. Refer to the high school qualifications table to check if you have the minimum qualification to enroll in the program OR
  • Minimum UEC certification (Senior Middle Level Exam), with minimum grade of B6 and above in 2 subjects
  • For International Students who did not sit for English as their compulsory subject must obtain a TOEFL score of 550 or IELTS score of 6.0
  • Pass the interview process
  • *Malaysian students who do not have an SPM credit in Bahasa Malaysia will be automatically enrolled in LN014-Bahasa Kebangsaan A (3) at extra cost


Modules


The College operates on a 2.5 semesters a year and the modules are distributed in each semester according to credit weighting and study load.

Year 1

AP010 – Introduction to Audio Production
In this course, students will learn about professional, project and home studio environments and typical production workflows. Students will also learn about the different job scopes and job functions performed by workers in the audio production industry through readings and observations in field trips. The course also provides hands-on application of Digital Audio Workstations.

FP101 – Fundamentals of Music Theory
This course teaches the fundamentals of music theory with emphasis on the application of form, melody, harmony and rhythm in contemporary popular music. Students will learn to read and write scales, construct triads and seventh chords, identify intervals, and recognize common musical terms and signs. Students will also study bass line motion, chord function, groove, melody-harmony relationship, and notation for the rhythm section to create original compositions.

GE001 – Preparatory English for College
This module teaches students the fundamentals of English language and covers core aspects of grammar, vocabulary, reading, writing, listening and speaking.

HM010 – Survey of Pop Music
This course conducts a survey of popular music from the birth of the Blues to present day popular music. Students explore the styles, compositions and artists along with the socio-cultural aspects that contributed to the development of pop music across the decades.

MB101 – Introduction to Music Business
This module provides students with a comprehensive survey/overview of the music industry. Students shall explore the various types of businesses that are closely related to and/or are involved in music making, publishing, recording, retailing, promotions, distribution and management.

MB111 – Principles of Economics
This course introduces students to the study of economics. Students evaluate microeconomic analysis of consumers, businesses, and policy choices related to the goods and services markets. Students will discuss the role of government regulation and its effects to the economy.

MB112 – Business Communications
This course teaches the use of positive and persuasive written and oral communication to establish favorable internal and external environments in business practice. Students will learn to create routine business communication material such as emails, memos, business letters, proposals, presentations, etc. Students will also learn to plan and conduct meetings, with actionable outputs.

MB200 – Principles of Marketing
This course introduces students to fundamental marketing principles and their practical applications. Students learn the elements of the 4Ps of marketing mix (product, pricing, promotion and distribution) along with the 3Cs of marketing analysis (customer analysis, company analysis and competitor analysis). Students will develop problem solving skills and decision-making abilities by learning how to leverage marketing strategies to inform marketing planning.

MB201 – Principles of Financial Accounting
This course introduces students to the principles and uses of financial accounting information in business decision-making. Students learn the theory of debits and credits, accounting cycles, receivables and payables, etc., towards the preparation, analysis and interpretation of financial statements.

MB202 – Record Company Operations
This course introduces students to the core business practices of record labels. Students will explore the evolution of the roles and functions of record companies, and discuss on emerging trends and forecast of record labels in the future.

MB203 – Legal Aspects of the Music Industry
This course introduces copyright law and its application to the protection of creative works. This module primarily evaluates the various agreements and contractual relationships between artists (bands) and music publishers, record labels, artist managers, producers, concert promoters, and booking agents. Students will review dispute resolution options to understand the application of legal aspects in the music industry.

MB212 – Music Publishing
This module emphasizes on the study of administrative and marketing aspects of music publishing. Students explore how music publishers acquire the rights to music copyrights and how they protect music copyrights from exploitation through licensing, and how composers/lyricists get paid. Students also learn how to get their music/songs published and how to negotiate publishing contracts.

MT106 – Computer Applications in Business
This course introduces the application of computer technologies and software applications in business operations. Students will familiarize themselves with desktop and mobile ecosystems, internet and communication technologies, and the application of office tools such as word processors, spreadsheets, and presentation software. Students will also learn to use web and social media tools to create online content.

Year 2

GE013 – Academic Writing in English
This module introduces academic writing, and presentation skills in the English language to develop students’ ability to draw inferences, synthesize primary and secondary sources, and to articulate personal responses and opinions in class discussions and writing assessments (critical thinking, argumentative writing). Students will learn the conventions, and appropriate use of syntax, grammar, spelling, punctuation and vocabulary, along with the format and structure of document design (margins, paragraphing, page numbers, referencing).

LN115 – Malaysian Studies 2
This course describes Malaysian citizen’s vision to face the challenges to achieve success and be able to appreciate the role of Malaysia plays at the international level. This course provides an appreciation of the history and politics, the constitution of Malaysia, community and solidarity, development and other issues of national concern.

LN116 – Malay Language Communications 1
This module aims to enable students to communicate in Malay language correctly and effectively in a variety of formal and informal situations using interactive activities to enhance communication skills, in particular, verbal and listening skills.

LN311 – Morals and Ethics in Society
This course introduces students to the goal(s) of developing a society that is morally upright and caring. Furthermore, students will learn and understand how to differentiate right and wrong from the moral, ethics and value perspectives.

LN411 – Community Music Service
In this module, students will learn the principles and values of community service. They will be assigned to work in groups to complete a 40-hour community service project related to music. Students will work together to promote music appreciation, education, and music making to an identified segment of society. Through the practical engagements in the project, students will develop soft skills such as communication, interpersonal, problem solving, presentation, and leadership skills.

MB211 – Principles of Management
This module prepares students for leadership positions in 21st century companies through learning how leaders successfully manage competitive companies in the 21st century. Students will understand the interactive nature of strategy, organizational design, and leadership. By demonstrating the inter-connectivity among the three key pillars of management, students will see how decisions impact strategic choices, organizational alignment, and leadership approaches, ultimately leading to the overall performance of the company.

MB213 – Statistics and Data Management
This module provides an introduction to the basic concepts, terminology, and procedures of descriptive and inferential statistics and teaches how to look at data statistically, how to select an appropriate statistical procedure, and how to perform and understand the meaning of statistical calculations, including hypothesis testing, correlation and regression, and contingency tables. The module also emphasizes on the concepts, principles, issues, and techniques for managing data resources, managing the design and development of database systems, including data models, concurrent processing, data distribution, database administration, and communication towards business decision making.

MB214 – Project Management
This module presents students with an opportunity to create a project within the music business context. Students will design and agree a program of learning activity with the module faculty (learner contract) that commensurate with at least two of the Year 2 learner outcomes. This contract must also define the nature of the project, its assessment requirement and criteria.

MB 301 – Artist and Event Management
This module teaches the practices of managing artists and events. Students will learn the scope and function of the artist manager in launching and developing successful careers for artists’, and develop skills to manage concerts and events.

MB302 – Entrepreneurship
This module emphasizes on the elements and strategies for starting and maintaining a business. Students explore important factors relating to financial, legal, economic, marketing, decision-making, human resource management, and operations management with respect to self- employment or running a freelance career in the music business.

MB303 – E-Commerce
Students will explore current electronic-commerce business models (both B2B & B2C) and consider technological issues associated with constructing an e-commerce web site as well as explore the skills of marketing, promotion, customer service, user interaction, purchasing methods, secure online transaction, payment gateways, inventory control, shipping information, site testing and evaluation.

MB316 – Internship
The course provides students with an understanding of the career patterns of music business professionals within the changing environment of professional music, and prepares them for finding employment opportunities (job searches, resumes, cover letters, portfolios, etc.) The course also provides students the opportunity to propose and to complete a 120-hour work placement at an approved external internship site to gain real-world experience in their chosen career.

MB318 – Graduation Portfolio
Students will independently plan and produce a portfolio of works related to their career interest that builds on key knowledge and skills acquired during the course of study.


Career


Our graduates have gone on to successful careers as event management executives, band managers and music publishing executives working for major companies such as Universal Music for example. Several have continued their studies for a Bachelors degree or have started their own music business. As a music graduate you have a wide career option to choose from:

  • Music Business Owner/Manager
  • Artist Manager
  • Event Manager
  • Concert Promoter
  • Record Company Executive
  • Music Educator

Teaching Methods
You will receive interactive lectures, seminars and tutorials, with much field visit. You will have opportunities to collaborate with professional musicians, producers and managers and to benefit from their master classes and workshops held at the College on a regular basis.

Credit Transfer
ICOM has an agreement with the University of Hertfordshire to allow for your transfer of all credits earned in the DBMI towards a one-year top up onto the University’s BA (Hons) in Music and Entertainment Industry Management degree in the UK.

If you choose this option you must graduate from the DBMI with a minimum grade of C or better in the GE013-Academic Writing in English module. Also, you will need to achieve a minimum CGPA of 2.70/4.00 in order to gain placement in Level 6 (final year) of the degree. If you achieve a CGPA between 2.50 to 2.69/4.00 you will be placed in Level 5 (year 2) of the degree program.

Fees & Funding

Tuition Fee

TUITION FEE
YEAR 1
Semester 1 Semester 2 Semester 3
6,000 6,000 4,000
YEAR 2
Semester 1 Semester 2 Semester 3
6,000 6,000 4,000
TOTAL (MYR)
32,000

OTHER FEES (Mandatory)
Application Fee (Payable upon application) MYR 350
Library Deposit (Payable in Semester 1) – Refundable MYR 500

Applicable to International Students
Student Pass/Visa (Non-Refundable) MYR 2,500
Security Bond depending on country of origin MYR 200 – MYR 2,000
(Refundable upon successful graduation;)
Tuition is due on or prior to the Registration Day of each semester. Payment is accepted through any one of the following methods in the Malaysian currency (Malaysian Ringgit), addressed to:

(Account No. 5140-6650-5849) (Swift Code: MBBEMYKL)
Wisma Lee Kay Huan, Lot 14408, Jalan Genting Kelang,
Setapak, 53200 Kuala Lumpur, Malaysia
Kris Education Services Sdn Bhd,
Malayan Banking Berhad,

  • Bankers Draft
  • Telegraphic Transfer
  • Direct Bank In
  • Credit Card
  • Online Payment Gateway

Note:

  • The College does not have a tuition fee refund policy on fees paid, but any access fees paid for the semester will be credited to you without any accrued interest for the next semester of enrollment
  • International students deposit will be refunded only upon successful completion of the program
  • Library deposits will be refunded upon completion or termination of the program
  • Installment Payment (applicable to Malaysian Students Only): Installment payment is available for tuition fees only. Please contact the Bursar bursary@icom.edu.my for necessary forms and processes
  • International Students: You must settle the annual total tuition fees and other related fees on or before the Registration Day

Please contact our admissions counselors admissions@icom.edu.my for any inquiries on the tuition.

Funding: Other Financial Support
For Malaysian students, you have the following financial support avenues to help fund your music education:

1) National Higher Education Fund (PTPTN)

The National Higher Education Fund (PTPTN) is available to all Malaysian citizens under the age of 45 years old. This is a government student loan, which will be disbursed to successful applicants twice a year in April and November, respectively. PTPTN will disburse the tuition fee payment to the College on your behalf, on condition that you achieve a minimum CGPA of 2.00/4.00 in each semester. This student load will convert to a government tuition scholarship in the event you graduate with First Class Honours.

How to Apply

If you are interested to apply for this loan, please visit http://www.ptptn.gov.my/gateway

  • Open a CIMB Savings Account in your name
  • Open a SSPN Account (Skim Simpanan Pendidikan Nasional) at Maybank, Bank Rakyat, Bank Islam or Agrobank at a cost of RM20.00.
  • Secure a PIN Number for PTPTN application at Bank Simpanan Nasional (BSN) at a cost of RM5.00.
  • Proceed for online application at www.ptptn.gov.my/gateway following their submission schedule.
  • Check details thoroughly before submission.
  • Check the status of your PTPTN online application pre-approval 5 working days after the closing date of submission.
  • You will be informed accordingly to submit hardcopies and supporting documents after getting the pre-approval.

2) EPF Withdrawal

The withdrawal scheme allows your parents to withdraw from their account II of the EPF Fund to pay tuition fees for your higher education.

How to Apply

A) Loan Application Procedure

  • Withdrawal Form – Members are required to submit a duly completed Form KWSP 9H (AHL), which can be obtained from the nearest EPF counter.
  • Supporting Documents – This form must be submitted with the following original and photocopied documents:
    • Letter of Offer from the institution of higher learning (for first time applications only)
    • Confirmation Letter (of enrolment) from the institution of higher learning
    • A copy of the EPF member’s identification card / MyKad / military identification card or police identification card affixed with your right and left thumbprints:
    • Academic qualification certificates such as SPM, STPM, degree and other related qualifications
    • Approval letter to conduct the course issued by the Private Education Department, Ministry of Higher Education (PEDMOHE) to the private institution of higher education, if applicable
    • Student card and examination result slip from the previous semester / academic year
    • A copy of your parent’s marriage certificate
    • A copy of your identification card and birth certificate
    • Other related documents as requested by the EPF from time to time

B) Reimbursement of Tuition Fees to Institutions
For reimbursement of tuition fee, an application must be submitted within a year from the date the payment receipt of the tuition fees, which is issued by the institution concerned.

Enquiries and Contact Details
For enquiries or further information on the withdrawal applications:

Accommodation

Accommodation is available at nearby apartments that are within walking distance, ranging from studio to three-bedroom apartments. If you are looking for accommodation, complete the Student Housing Request Form and submit it to us as early as 3 months prior to the start of the semester. The College does not provide student accommodation at the present time but we will help you to secure suitable accommodation according to your affordability.

Your tenancy agreement will be directly with the owner of the apartment. Under normal circumstances, you will be required to pay 3 months rental and a 1⁄2 month rental for utility deposit at the onset. The 3 months payment acts as the first month rent and the balance 2 months rental serve as deposits.

Due to the start date of most tenancy agreement being the first day of the month, you should plan to spend a day or more at a nearby hotel until the apartment is made available to you. It is highly recommended that you communicate your accommodation needs with our admissions counselors clearly, accurately and promptly to avoid disappointments.


How to Apply


Click on the Apply Now button to start your online application. You will be asked to register with a valid email address and password at the onset. You may pause your application and resume later without losing any previously completed details within a 60-day period.

Application Deadlines

May 2017

International Students: 24th February 2017
Domestic Students: 7th April 2017

September 2017

International Students: 23rd June 2017
Domestic Students: 4th August 2017

January 2018

International Students: 27th October 2017
Domestic Students: 8th December 2017

Apply Now

FAQ

  1. Do I need to have music knowledge or play an instrument to gain admissions into the program?
    No. However, most students in the program do play an instrument at a basic level. You will learn how to read and write music and interpret lead sheets in the program to prepare you for a career where you will be working with musicians. If you receive advanced placement, you have the opportunity to take private instrument study or group performance to fulfill the program credit requirement.
  2. What are the minimum academic entry requirements into the program?
    For study at the diploma level, you must have minimum three (3) credits in SPM (‘O’ levels) or other high school equivalence to be considered for admissions. Malaysian students are required to have the requisite SPM pass in Bahasa Malaysia and Sejarah.
  3. Is there any technology purchase requirement (hardware and software) for the program?
    No. You have full access to multimedia labs, classrooms and campus-wide Internet (WiFi) for teaching and learning. In view of the digital age, it is strongly recommended for you to bring your own laptop, tablet or mobile device to support your learning on campus.
  4. Would I be able to transfer credits/subjects into the program from a business program at another college?
    Yes. The Ministry of Education allows up to maximum forty (40) credits for transfer. You must send us a copy of the subjects/courses for which you are seeking credit transfer as early as possible during the application process in order for the faculty to review the curriculum similarity. Transfer credits would be awarded if:
    a. the similarity of curriculum content between both courses is 80% or more;
    b. you have earned a minimum grade of ‘B’ or above in the subjects/courses.
  5. Is there any financial aid such as study loan or scholarship?
    Financial aid is only available for Malaysian students through PTPTN and EPF. Please speak to our admissions counselors to know more about the processes of applying for financial aid.
  6. Does the program have job placement or internships?
    Yes. You will have the opportunity for internship placement with music companies in your last semester of study. You will be able to choose from a list of approved companies to seek internship placements.
  7. What are the career or further education prospects upon graduation?
    Upon graduation, you have numerous career options that await you in music publishing, artist management, events management, recording industry, or to start your own business enterprise. Most internship sites also automatically offer immediate employment opportunities to students who demonstrate knowledge and skills readily.Should you be interested to further your education to an undergraduate degree, you have the exclusive option to do a one-year top up degree to read the Bachelor of Arts (Hons) in Music and Entertainment Industry Management at the University of Hertfordshire, UK.
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